July 28, 2017
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Design Questions & Answers


What is trapping?

Trapping refers to the amount that one color overlaps the other to ensure no white spaces exist between color blocks in commercial printing.

What is choke?

Choke refers to the process of minimizing the amount that colors overlap in the print process.

What is PMS?

PMS is the abbreviated term for Pantone Matching System, this is a series of colors that are a world standard. You can access the pantone systems from within Photoshop and Illustrator under the colour > swatches > Pantone.

What is offset printing?

Offset printing is the most common form of commercial printing. Offset printing is the process where the print is transferred from one roller containing the ink to the other roller containing the paper.

What is a plate?

A plate is a thin piece of special paper or metal that contains a negative image of the colour being used. The flat or image parts of the plate is where the colour is transferred and is the part that makes contact with the paper surface, thus producing a print.

What is CMYK

CMYK simply stands for Cyan - Magenta - Yellow - Black
The reason K is used is because black is also known as the KEY color the color that adds definition to all other colors. K is also used to avoid confusion with Blue.

What is deep etch?

Deep etching is the process of removing and object from its background. The process originated when printing was done on etching stones where only the flat top surface would hold the ink, therefore if you etched deeper no ink would be applied to the paper.

What is an EPS file?

Eps is a term used for Encapsulated Post Script, it's a file format used a lot in Illustrator.
An EPS file can contain any combination of text, graphics and images. Since it is actually a PostScript file, it is the most versatile file format that is available. To avoid the need for a PostScript interpreter, EPS-files usually contain a small preview image that is used to visualize its content.